Privacy policy

Cheeky London 25

1. Introduction
Cheeky London 25 ("we", "us", "our") is committed to protecting the privacy of artists and visitors. This Privacy Policy explains how we collect, use, retain, and share personal data in compliance with the UK GDPR and Data Protection Act 2018.

2. Data We Collect
We may collect the following personal data from applicants and participants:

  • Identity information: name, date of birth, nationality, government-issued ID for age verification

  • Contact details: email address, postal address, telephone number

  • Artwork details: titles, descriptions, dimensions, medium, high-resolution images

  • Payment information: banking details or payment-card information (via secure third-party processor)

  • Technical data: IP address, device type, browser type, and usage data when accessing our website

  • Marketing preferences: communication opt‑ins and consents

3. How We Use Your Data
We use personal data to:

  • Process and evaluate applications for Cheeky London 25

  • Communicate with you regarding your application status, participation details, and event updates

  • Arrange logistics, including shipping, installation, and sales transactions

  • Promote the exhibition through newsletters, social media, and printed/catalogue materials (with your consent)

  • Comply with legal obligations (e.g., age verification, tax reporting)

  • Improve our services, website functionality, and event planning

4. Data Retention
We retain your personal data only as long as necessary for the purposes outlined above. Specifically:

  • Application materials and identity verification: up to 3 years

  • Payment and sales records: 7 years (to comply with HMRC requirements)

  • Marketing consents: until withdrawn

  • Website analytics and logs: 12 months

5. Data Sharing and Third Parties
We may share your personal data with:

  • Service providers: payment processors, shipping companies, IT and hosting providers

  • Venue partners: for on-site logistics and event coordination

  • Legal and financial advisors: to ensure compliance with legal obligations

  • Promotional partners: only with your explicit consent

We will never sell your personal data to third parties.

6. Your Rights
Under the UK GDPR, you have the right to:

  • Access and obtain a copy of your personal data

  • Rectify inaccurate or incomplete data

  • Erase your personal data (in certain circumstances)

  • Restrict or object to processing

  • Data portability

  • Withdraw consent at any time (where processing is based on consent)

To exercise these rights, please contact us at the address below.

7. Security
We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or destruction. These include encryption, secure servers, and restricted access controls.

8. Cookies and Tracking
Our website uses cookies and similar tracking technologies to enhance user experience and analyse site usage. You can manage cookie preferences through your browser settings; however, disabling cookies may limit functionality.

9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be published on our website with the date of last revision. We encourage you to review it periodically.

10. Contact Us
If you have any questions or wish to exercise your data rights, please contact:

Cheeky London 25
Email: contact@cheekylondon.uk